We have been dealing with Theo for more than 11 years and have come to appreciate Theo's avant-garde Belgian style. Based in Antwerp they're renowned for unusual and yet strangely classic frames. Established in 1989 Theo thoroughly changed the landscape of spectacles. Stimulated by the success of the highly individual  Antwerp fashion scene they set out to prove that this creativity did not belong only to clothing. These frames are high fashion without “signature”. They are unique to the extent that one Theo wearer can always identify another, this is Theo Fan Club. 

Theo frames are often bold and striking on the shelf, but fitted to the right face they represent the epitome of original and well designed eyewear.  It aspires to keep its exclusive and small reputation, and has no interest in selling out to the mass market. I love Theo and “Theo loves you” – or so the cases say.


Far from the norms fixed by the optical universe, Anne et Valentin have conceived playful, brightly hued models, whimsical yet crafted with all the care imaginable. Original and rich in colour, the glasses they create must be easy to wear even in the case of the shy customer, who dares not dare.

Anne et Valentin glasses aim at highlighting or underscoring an individual’s look bearing in mind the wearer’s individuality. They flatter faces rather than wear faces.


JF Rey is considered among the world’s top eyewear designers, a creator without peer who for more than a decade has displayed an inventiveness so marked that he has managed to introduce new fashions without even following them. The collections display strength and exuberance that will appeal to an urbane, hip clientele seeking to avoid classification.

JF Rey frames lead the way for the future of mainstream eyewear design, his frames frequently winning the gold award for design at the Paris Trade Fair, the most acclaimed eyewear show on the international circuit. It is the Paris Show, Silmo, where major trends are released and new designers are discovered. 


We've been a big fan of TVS since he first came onto the scene with Theo in 2008 and he was part of our initial stock order for the Grand Opening of Scoogle 2007. We've always had a soft spot for him, but never a spot on the spectacles page - until now! TVS really is a force to reckon with - having countless exhibitions, launches, premieres around the world, his understated approach to fashion design is as refreshing as a bay breeze on a hot summer afternoon. Each season we anticipate his launch and commit to his range. So if you're looking for a special set of sunglasses, then TVS is for you.


2 New EXCLUSIVE Brands for 2012 - coming soon. Join the mailing list to stay informed;  frames{at}scoogle.com.au